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Farmers of Central Mindanao successfully raised the price of banana from P5-8 to P6-9 per kilo. Farmers from Misamis Oriental were able to achieve this last year through their unified action and confrontations with merchant-usurers in the area. Starting with only one town in northeast Misamis Oriental, the campaign expanded to five towns. Due to the correctness of their calls, the farmers were able to draw the support of professionals, the local government, officials from the Department of Agriculture and even the chief of the Philippine National Police. They also gained the support of some "buyers" and owners of banana warehouses in the barrios due to their sustained and broad campaign. They maximized the use of radio and other media to reach areas not covered by their organization.
But because the peasants were resolute, they decided not to sell their produce until the merchant-usurers increased the price. As a result, the merchant-usurers were forced to increase prices. The campaign took more than a month. ![]()
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